Break the Ordinary
Brand identity, websites, content and campaigns. We build the version of you that holds up when people actually look closely.
We’re a creative studio building brand identities, websites and content for teams that are done blending in. Every brand in a category starts to look like the others — our job is to find the split, and build everything outward from it.
What we do
Six disciplines, one standard. If a job needs something outside this list we’ll say so, instead of learning on your budget.
Brand identity
Logo systems, type and colour, plus the rules that keep it consistent when somebody else is the one posting.
Website design
Layouts built around what you need people to do, not around whatever came bundled with the theme.
Graphic design
The day-to-day output — posters, key visuals, decks, merch, matchday and launch graphics. Made to the brand rules, not around them.
Content
Social systems, video and editorial — the week-to-week output that keeps a brand alive between the big campaigns.
Who this is for
Four situations we know well. If none of them is you, message us anyway — we’ll tell you straight if it’s not a fit.
Founders launching
You're going to market and everything has to exist at once — name, look, site, first campaign.
Teams that outgrew theirs
The brand was made in a hurry three years ago. Now it’s the reason you get taken less seriously than you should be.
Orgs and creators
You post constantly, and you need a system that holds the standard without a designer on every single asset.
Anyone who needs a site
A real website that loads fast, reads properly on a phone, and turns up when people search for you.
Where it usually hurts
Nobody wakes up wanting a logo. They want one of these to stop happening. If none of it sounds like you, we’re probably not the right studio, and we’ll say so.
You look smaller than you are
Three versions of the logo, five fonts, a deck that doesn’t match the page. Buyers read inconsistency as risk, and they go with whoever looks like they have done it before — even when you’re better.
The fixOne identity, written down, so it holds when somebody else is the one posting.How it goes
Four steps. You always know which one we’re on, what’s next, and what it costs. We agree the scope once, in writing, before anything starts.
Brief
A call, then a written scope — what we’re making, what it costs, what date it lands. You approve it before we touch anything.
Direction
You show us references, we show you a direction. We settle the look before production starts, not halfway through it.
Build
We build it, with checkpoints along the way so nothing lands as a surprise. Two rounds of revisions are in every scope.
Handover
Source files, editable systems, plain-language guides. You own what you paid for, and you can run it without us.
The things people ask first
How much does a project cost?
It depends on scope, so we quote per job rather than publish a price list. As a rough guide, a standalone brand identity or a small site usually starts in the tens of thousands of pesos; a full identity plus website sits higher. You get the number in writing before anything begins, and it doesn’t move unless you change the scope.
How long does it take?
A focused sprint is two weeks. A brand identity is typically three to five weeks. A brand plus website is usually six to ten. We give you the date at the brief stage and we hold it — if something is going to slip, you hear it from us early, not on the deadline.
Do you work with clients outside the Philippines?
Yes. We are on GMT+8 and work with teams across Southeast Asia and beyond. Most of the work happens asynchronously, with calls scheduled around your timezone rather than ours.
What do we need to prepare before starting?
Less than you think. A sense of what you do, who it’s for, and a few references of work you like — including work you dislike, which is often more useful. If you have existing assets, logos or copy, send them. If you don’t, that’s fine — we build from zero all the time.
How many revisions are included?
Two full rounds are built into every scope as standard. In practice, agreeing the direction before production means most projects don’t use both. Extra rounds beyond that are quoted separately so the price stays honest rather than padded upfront.
Do we own the files afterwards?
Yes. You get source files, editable systems and plain-language guides at handover. You own what you paid for and you can run it, edit it, or hand it to another studio without needing us.
Tell us what you’re building
Send the brief and roughly when you need it. You get a straight answer within a day — including if we’re not the right fit.